table of contents
The internet has enabled businesses the world over to expand their customer base across geographies. This has given rise to events that launch and showcase products online to international audiences, enabling everyone around the world to be able to see and order products at the same time.
These events are the dream of any company that has a web-launch of their products. Having a large user base that makes your event go viral and cause massive organic traffic surges to your event is what every company wishes for, but few companies are able to scale to accommodate such traffic.
Launch events of large companies and popular products put massive strains on websites and hosting providers. As the number of website hits can surge from a few thousand on a daily basis to millions, many ill-designed and under-scaled websites and low-cost hosting providers buckle under the strain and cause downtime. As an example, in July 2018, Amazon’s Prime Day sale caused massive outages of the Amazon website for a long time, causing delays, frustration to users and loss of revenue to Amazon.
A similar case was of the fashion company Goat Fashion, whose website was inaccessible for 40 minutes after the Duchess, Meghan Markle, was seen wearing one of their dresses during her first official royal appearance. As users in their thousands swarmed to the website to get that dress for themselves, the website crashed and was inaccessible for a long time.
This caused a major loss of revenue for the company, along with missed sales opportunities. The company’s technical team had never anticipated such a rush, causing the downtime, but the internet is an unforgiving place. Preparing your website for downtime is as important as the website itself. The first step towards the mitigation of downtime is the acceptance of downtime and communicating this downtime to your users.
Communicating downtime and handling the situation
A status page can go a long way in informing users that your website is down. Although you can communicate the same thing using twitter or other online broadcasting channels, the best way is to have a status page.
A downtime page will also help users get a meaningful message instead of a generic 404-Not found (or other) error by the browser. Assisting users via tech support and prompt responses on social media can go a long way in ensuring user trust.
Reliable web hosting
A low-cost hosting provider might seem like a good option, but choosing a cheaper provider over a better provider will always backfire. Managed, reliable hosting providers will always be more scalable, secure and robust.
With vast amounts of bandwidth, adequate security from known attacks and extremely powerful and capable services, these providers guarantee 99.9% uptime, ensuring that you rest assured from the website’s end during your product launch. Most large web hosts perform load balancing by replicating your site across geographies, ensuring that your website is accessible from an alternative location if not the primary location.
Dedicated servers
Dedicated servers can handle large volumes of data and multiple simultaneous connections as only one website is hosted on these servers. Using replication, managed servers can be across geographies, ensuring that a website remains functional even during peak load times, reducing slowness and mitigating any chances of downtime.
Backup, backup and more backups
Preparation is good, but backups are better. Websites can suffer from downtime no matter how reliable the host is. Website security is also important. A secure website has a lesser chance of being exploited by an attack.
However, in the case of a website being compromised, regular backups can ensure that you do not lose too much data. Websites can quickly be restored from a live backup, reducing downtime and ensuring that users hardly ever notice that the site had ever been compromised.
Code efficiency, optimization, and testing
Response times of websites and their user experience do not depend on the hosting provider alone. The way a website is coded, configured and the way it interacts with its backend matters a lot. A website making unnecessary calls to the server will experience slowdowns sooner. Optimization of code is of the utmost importance for any website. Testing a website is extremely important.
A well-tested website has most of the known problems plugged at the outset, ensuring a seamless, quality user interface that does not bring up any nasty surprises at the last moment.
As an online business in today’s day and age, a business must be able to scale and handle massive amounts of traffic during a product launch. To help a business website scale and handle such volumes, plans and strategies must be in place beforehand to ensure that the website works well even when the number of visitors increases exponentially. A website is only considered viable by users if the load time is under 2 seconds.
Slow websites will be dumped by users faster than they can load. If more users move to other websites compared to yours, you will end up losing sales, visitors and dent the overall image of your company’s brand and your online presence. Your crawl rates and search rankings will suffer. This, combined with high bounce rates will affect the credibility of your website and the resultant SEO rankings and will directly affect profits in the long run.
post tags :
4,125 Comments
Comments are closed.
Global Operations
вызвать такси в новочеркасске такси город телефон
дешевое такси номер такси город новочеркасск
такси шахты заказать по телефону шахты стоимость такси
where to buy ed pills: cheap ed pills online – cheap erectile dysfunction pills
Как выбрать идеальный плинтус для пола, перед ремонтом.
Топ-10 самых популярных цветов напольных плинтусов, чтобы сделать стильный акцент.
Простая инструкция по установке плинтуса, которую сможет выполнить каждый.
Секретные свойства плинтуса для вашего комфорта, для удивительного эффекта.
Преимущества различных типов материалов, для создания идеального интерьера.
Идеи дизайна с использованием напольного плинтуса, для создания уникального стиля.
Советы по подбору и установке плинтуса для ламината, чтобы ваш пол выглядел завершенным.
Простые способы обеспечения безопасности с помощью плинтуса, для защиты от скольжения.
Топ-5 современных трендов в использовании напольного плинтуса, для оформления помещения в современном стиле.
Как плинтус влияет на общий вид помещения, для создания гармонии в интерьере.
Как сделать плинтус элементом стиля, для добавления индивидуальности в помещение.
карелло браво [url=https://kolyaskicarello.ru/]https://kolyaskicarello.ru/[/url] .
ed pills: ED meds online with insurance – get ed prescription online
pharmacy website india: Online pharmacy – best online pharmacy india
Good – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Excellent task..
Of course, what a great site and instructive posts, I will bookmark your blog.All the Best!
Learn about sensory strategies for people with autism, covering how they perceive the world and manage sensory overload.
[url=https://thespectrum.org.au/autism-strategy/autism-strategy-sensory/]https://thespectrum.org.au/autism-strategy/autism-strategy-sensory/[/url]
Discover more about sensory sensitivities here:
https://thespectrum.org.au/autism-strategy/autism-strategy-sensory/
This resource is valuable for professionals and families dealing with autism.
I just like the valuable info you supply to your articles. I will bookmark your blog and take a look at again here frequently. I am fairly sure I will learn a lot of new stuff right here! Good luck for the next!
http://lisinopril.guru/# buy 40 mg lisinopril
lasix pills [url=https://furosemide.win/#]furosemide online[/url] lasix tablet
Misoprostol 200 mg buy online https://lipitor.guru/# generic lipitor cost
lasix generic
buy lisinopril online no prescription: cheap lisinopril – lisinopril 4 mg
CVzen https://cvzen.it e il servizio leader per la scrittura di CV e il coaching di carriera, scelto da milioni di candidati globalmente. Offriamo supporto completo: redazione di CV e lettere di presentazione, ottimizzazione di LinkedIn e coaching personalizzato per sbloccare il tuo potenziale e nuove opportunita.
Abortion pills online [url=http://cytotec.pro/#]cheapest cytotec[/url] Misoprostol 200 mg buy online
purchase cytotec https://lisinopril.guru/# lisinopril 10 mg online
lasix pills
nolvadex estrogen blocker: buy tamoxifen online – tamoxifen and uterine thickening
Hi there! Would you mind if I share your blog with my zynga group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Many thanks
п»їcytotec pills online https://cytotec.pro/# cytotec buy online usa
furosemide 100 mg
https://lipitor.guru/# cheap lipitor
buy cytotec over the counter [url=https://cytotec.pro/#]Misoprostol 200 mg buy online[/url] buy cytotec pills online cheap
Very efficiently written post. It will be helpful to anybody who utilizes it, including yours truly :). Keep doing what you are doing – for sure i will check out more posts.
buy cytotec pills online cheap http://tamoxifen.bid/# nolvadex half life
lasix furosemide 40 mg
https://cytotec.pro/# purchase cytotec
сервисный центр по ремонту айфонов в москве
cost of lisinopril 40mg: Buy Lisinopril 20 mg online – lisinopril cost
purchase cytotec https://furosemide.win/# lasix uses
lasix 100mg
buy cytotec online fast delivery [url=http://cytotec.pro/#]cheapest cytotec[/url] buy cytotec online
http://furosemide.win/# furosemide 40 mg
промышленное вентиляционное оборудование https://ventilyacionnoe-oborudovanie-msk.ru
buy cytotec pills https://lisinopril.guru/# lisinopril 40mg
lasix side effects
cytotec abortion pill: cytotec best price – buy cytotec
Удобные и стильные коляски для погодки, доставят комфорт и удовольствие.
Экспертные советы по выбору коляски для погодки, и удовлетворит все потребности вашего питомца.
Самые популярные коляски для погодок этого сезона, порадуют вас своими инновационными решениями.
Простые советы по уходу за коляской для погодки, чтобы она всегда выглядела как новая.
Новинки в мире аксессуаров для колясок погодок, и подчеркнут индивидуальность вашего питомца.
Уникальные возможности колясок для погодок, и незаменимыми для настоящих ценителей удобства.
Выбор профессионалов: лучшие коляски для погодок, чтобы и ваша погодка могла чувствовать себя звездой.
Лучшие модели колясок для погодок, которая станет незаменимым аксессуаром для вашего питомца.
Секреты комфортных прогулок с погодкой в коляске, для тех, кто заботится о комфорте своего питомца.
Секреты выбора идеальной коляски для вашей погодки, для тех, кто ценит качество и удобство.
Что делает современные коляски для погодок уникальными, и незаменимыми для заботливых владельцев.
Преимущества использования коляски для погодки, для тех, кто заботится о комфорте своего питомца.
Как выбрать идеальную коляску для погодки себе, чтобы сделать прогулки с погодкой приятными и безопасными.
Эксклюзивные коляски для погодок, и хочет обеспечить своему питомцу все условия для приятных прогулок.
Идеальные коляски для прогулок с погодкой, и добавят вашей погодке комфорта.
Как подобрать идеальную коляску для погодки
коляска для двойни babyzz dynasty [url=https://kolyaskidlyapogodok.ru/]https://kolyaskidlyapogodok.ru/[/url] .
Welcome to our website, where you’ll come across a treasure trove of articles dedicated to the thrilling worlds of sport and music https://bshortnews.uk/ . We are convinced of the power of these two influential fields to inspire, entertain, and enrich our lives. Whether you’re an passionate sports supporter or a song devotee, our website presents something for everyone.
Our sport section is filled with thoughtful articles that delve into various aspects of the sporting world. From the latest updates on your favorite teams and athletes to detailed analysis of strategies and techniques, we strive to keep you aware and connected. Whether you’re interested in football, basketball, tennis, or any other sport, you’ll find articles that suit your interests and help you stay connected to the sports you love.
Music, like sport, has the power to stir and motivate us, and our music section reflects this zeal. We report on a diverse range of topics, from the latest trends in the music industry to profiles of up-and-coming artists. Our articles examine different genres, provide reviews of new releases, and provide insights into the creative processes behind the music you enjoy. Whether you’re a fan of classical music, rock, pop, or any other genre, our website is your main source for musical content.
In addition to offering useful content, our website is intended to foster a community of kindred-spirited individuals who share a love for sport and music. We invite you to browse our articles, share your thoughts on the content, and share your thoughts and opinions. Whether you’re looking to stay updated on the latest news or broaden your understanding of sport and music, our website is here to support your experience.
https://lisinopril.guru/# lisinopril price comparison
purchase cytotec: cytotec best price – Abortion pills online
продать скины кс2 с выводом на карту https://prodat-skiny-ks2.ru
I was just searching for this info for some time. After 6 hours of continuous Googleing, finally I got it in your website. I wonder what’s the lack of Google strategy that don’t rank this kind of informative web sites in top of the list. Normally the top web sites are full of garbage.
tamoxifen and bone density: buy tamoxifen citrate – nolvadex only pct
lipitor 40: cheapest ace inhibitor – lipitor 80 mg cost
You made various nice points there. I did a search on the issue and found most folks will go along with with your blog.
order lipitor online: Lipitor 10 mg price – lipitor generic over the counter
Abortion pills online https://lisinopril.guru/# lisinopril 2.5 mg medicine
lasix generic
[url=][/url]
Sale of non ferrous metal alloys
At Cliffton Trading, we pride ourselves on being a leading international supplier of non-ferrous metals. Based in Dubai, our company specializes in providing high-quality materials such as copper powder, copper ingots, selenium powder, and nickel wire to industries around the world. Our commitment to excellence ensures that every product we offer meets the highest standards, backed by certifications from top chemical laboratories.
[url=https://cliffton-group.com/catalog/copper-powder/]Copper powder[/url]
Pure high-quality copper powder (Cu) with consistent particle size.
[url=https://cliffton-group.com/catalog/copper-ingots/]Copper ingots[/url]
These bullions have high purity and excellent conductivity, making them indispensable in electronics manufacturing, construction and mechanical engineering.
[url=https://cliffton-group.com/catalog/selenium-powder/]Selenium powder[/url]
Our products include high purity metal dust and microfine powder.
[url=https://cliffton-group.com/catalog/nickel-wire]Nickel wire[/url]
Nickel wire is ideal for use in a variety of industrial applications.
With a strong global distribution network, we serve over 15 countries, catering to diverse sectors like construction, automotive, and electronics. Our approach is centered on reliability, quality, and customer satisfaction, which allows us to build lasting relationships with our clients. We understand the importance of tailored solutions, so we work closely with our customers to meet their specific needs, ensuring that they receive the best possible value.
Our team of experienced professionals is dedicated to maintaining the integrity and efficiency of our supply chains, allowing us to deliver products consistently and on time. Competitive pricing, combined with our extensive product range, makes us a preferred partner for businesses seeking dependable suppliers of non-ferrous metals. At Cliffton Trading, we are not just about transactions; we are about building partnerships that drive success for both our company and our clients.
You can view the products and place an order on our website [url=https://cliffton-group.com/]cliffton-group.com[/url].
[url=][/url]
zestril 20 mg price in india: buy lisinopril – where can i purchase lisinopril
buy misoprostol over the counter: cytotec best price – purchase cytotec
cytotec pills buy online http://tamoxifen.bid/# low dose tamoxifen
lasix furosemide
lasix 100 mg: furosemide online – furosemide 100mg