Hi! I’m Shivam and I run a company of 60 innovative individuals called Volumetree. For over 4 years, team Volumetree has helped our customers to successfully validate app ideas and launch ground-breaking products in record time.
In my last blog, I spoke about how you could effectively pen down your business idea into a working business model. This blog moves a step further and explains how to validate your startup idea or app idea.
Why is business idea validation important for a startup?
Because it is easy to build a product around demand, but it is very difficult to build demand around a product. Additionally, every startup must know how app prototyping can help a validate startup idea. If you’ve ever had an amazing app idea, chances are that you either put that idea on the backburner or you may forget about it entirely—until you find that idea in the app store a few months later.
This happens to everyone—and has happened to me on more than one occasion. However, I used these incidents to learn more about how to effectively validate app ideas, which is what Volumetree is all about. Startup idea validation can help you start with validation instead of app prototyping as step one. This is essential to test business idea viability.
The first step is often the hardest. I help my customers and friends take their first step with confidence—after which the process of transforming an app idea into an actual product becomes easier.
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Here’s what you need to do to ensure that you transform your next big idea into an actual, tangible, viable product:
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Check if you’re reinventing the wheel
You may think that you’ve got a great idea, but chances are that an app for that already exists. Do your research before you decide to jump the gun. If your idea already exists as an app, don’t worry! Use that app as a starting point by being a customer. Find ways to improve the idea and see if you can meet the “underserved” needs of their customers. If you believe that your idea can improve on what’s already on offer, move to step 2.
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Talk to people
Every great idea needs honest feedback to help you figure out if your idea is actually as great as you think it is. If everyone else disagrees with your opinion about the idea, maybe it is a good time to get back to the drawing board and reassess your idea’s viability.
Market research is a great way to find out more about your target audience and their likes and dislikes. Create a survey for your audience and see if they cannot do without the core features of your app. Talk to as many people as you can. If most people believe that your idea is indeed worth working on, move to step 3.
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Create an MVP or a Minimum Viable Product
An MVP or a minimum viable product helps you test the waters before you take the plunge. Creating an MVP, a working proof of concept with just the core features that satisfy the ideal use case is a good way to ascertain if your customers will actually use your app.
An MVP will also help you to know how to test startup idea. Ensure that you create effective MVP testing strategies to get a better product out in the first go.
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If all goes well with your MVP and your idea seems to be a success, it is time to build a success story around it—fast! You must keep in mind that the app world moves faster than you think. Your groundbreaking idea might already be a part of someone else’s idea train.
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- Ensure that you have a social media presence on every relevant platform. This will also help with your SEO.
- Write blogs about your product and post them on your website and third-party websites to promote it.
Once you have the marketing systems in place, start leveraging these resources to build a community of users who promote your app. Remember—word of mouth is faster than any advertisement.Note: If your product is an invention or has groundbreaking tech behind it, it might be a good idea to find a patent attorney who can help you to patent your tech.
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Create a long-term customer acquisition plan
Remember, a business plan or a product without customers is not worth anything. A customer acquisition plan is crucial for investors, stakeholders and partners. This might be the first question that you’re asked in your investor meeting.
Find the answers to the following questions:
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- How will I grow my active users to 100, 1k, 100k, or 1mil?
It is very easy to get carried away by your idea. Do not fall into the imaginary problem trap. If no one else has thought of this problem, you might want to drill deep to figure out if there is actually a problem that needs fixing.
I often advise my clients and colleagues to listen rather than talk. This means that if you listen to your potential user base and understand what their real needs are, you will end up with a better version of your idea on the drawing board. At Volumetree, supporting entrepreneurs is a habit for our teams. Our startup MVP development teams are geared to help you understand if your idea will actually make it in the app world.
Do you have an idea that you think will bake and slice bread better than anyone else? Let us know. Our master idea bakers can help you figure out if you’ve got the ingredients right!
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Life is Good — почему произошёл технический СКАМ проекта
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Компания «Life Is Good» позиционировала себя как финансово-консалтинговый проект. Она привлекала денежные активы от клиентов, формируя из них инвестиционные вклады, которые приносят пассивный доход от 20% годовых в валюте.
Официальный сайт компании — lifeisgood.company. Ценной информации на нем очень мало. В разделе «О компании» вместо рассказа о том, чем занимается компания, — общие фразы про финансовую независимость и благополучие клиентов, а также шесть рекламных роликов с известными людьми.
Данная компания создана в 2014 году. Зарегистрирована в государстве-офшоре Белиз, что находится в Центральной Америке. Соответственно, выданный там сертификат не имеет на территории России никакой юридической силы. Лицензия ЦБ РФ отсутствует.
Руководитель компании — Роман Василенко, обладатель многочисленных фотошопных регалий, количеству которых позавидовал бы даже Александр Невский (уот так уот), ветеран МЛМ движения в РФ, ну практически святой человек.
С 1990 года по 1999 год служил в Вооруженных силах РФ.
После службы работал в инвестиционной компании Save-Invest (Si), зарегистрированной в Швейцарии, которая обещала инвестиционные продукты со сверх доходностью. В 2000х годах газета Коммерсантъ выпустила статью о расследовании сотрудников ФСБ на предмет ведения мошеннической деятельности в РФ.
В 2012 году руководитель Оренбургского управления Татьяна Горынина, обманувшая своих клиентов на 50 млн. получила 6 лет тюрьмы за мошенничество.
Далее работал в инвестиционной компании “Life Division”, которая до сих пор продолжает свою работу.
Также Роман активно ведёт блог в инстаграмме и на ютуб, темы всё те же — успешный успех, освободись от рабства, нужно только захотеть и т.д.
Участники делали ежемесячные взносы в счет стоимости будущей квартиры. Значительная часть средств шла организаторам компании, а все остальное делились между вышестоящими пайщиками.
Наступила стадия «критического дна», т.е. взносов от новичков поступало меньше, чем необходимо выплачивать более «старым» клиентам, основатели компании приостановили свою деятельность, а суммы, которые многие годы вносили пайщики, им просто не вернули.
Life Is Good позиционировала себя как европейская компания, но привлекала в основном Россиян. Кстати, официальный сайт Life is Good переведен сразу на 9 языков. Непонятно для чего это сделано, ведь компания работает только в России, Казахстане и Киргизии. Наверное, поэтому над переводом на английский язык здесь не стали заморачиваться. С первого взгляда видны грубые грамматические ошибки.
Компания работала в сотрудничестве с еще тремя: Best Way, Hermes Management и Vista.
Гарантий сохранности денег не давала ни «Лайф-из-гуд», ни «Гермес-менеджмент». Но при этом «Лайф-из-гуд» все же предлагала страхование вложенных денег по оригинальной схеме.
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At the end of the day, don’t we all want to be happy? Here are 5 ways to get there
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Americans are really into pursuing happiness.
What happiness means is different for each individual and may shift over a lifetime: joy, love, purpose, money, health, freedom, gratitude, friendship, romance, fulfilling work? All of the above? Something else entirely? Many have even suggested that while we may think we know what will make us happy, we are often wrong.
One man may have cracked the code for what makes a happy and healthier life — and he has the data to back him up.
Dr. Robert Waldinger is the director of the Harvard Study of Adult Development — possibly the longest-running longitudinal study on human happiness, which started back in 1938. (The original study followed two groups of males, Harvard College students and adolescents in Boston’s inner city. It was expanded in recent decades to include women and people of more diverse backgrounds.)
Plenty of components are at play in the quest for a happier life, but the key comes down to one main factor: quality relationships.
“What we found was that the important thing was to stay actively connected to at least a few people, because we all need a sense of connection to somebody as we go through life,” Waldinger told CNN Chief Medical Correspondent Dr. Sanjay Gupta recently on his podcast Chasing Life.
“And the people who were connected to other people lived longer and stayed physically healthier than the people who were more isolated,” he said. “That was the surprise in our study: not that people were happier but that they lived longer.”