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Hi! I’m Shivam and I run a company of 60 innovative individuals called Volumetree. For over 4 years, team Volumetree has helped our customers to successfully validate app ideas and launch ground-breaking products in record time.
In my last blog, I spoke about how you could effectively pen down your business idea into a working business model. This blog moves a step further and explains how to validate your startup idea or app idea.
Why is business idea validation important for a startup?
Because it is easy to build a product around demand, but it is very difficult to build demand around a product. Additionally, every startup must know how app prototyping can help a validate startup idea. If you’ve ever had an amazing app idea, chances are that you either put that idea on the backburner or you may forget about it entirely—until you find that idea in the app store a few months later.
This happens to everyone—and has happened to me on more than one occasion. However, I used these incidents to learn more about how to effectively validate app ideas, which is what Volumetree is all about. Startup idea validation can help you start with validation instead of app prototyping as step one. This is essential to test business idea viability.
The first step is often the hardest. I help my customers and friends take their first step with confidence—after which the process of transforming an app idea into an actual product becomes easier.
5 Easy Steps to Validate Your App Ideas
Here’s what you need to do to ensure that you transform your next big idea into an actual, tangible, viable product:
-
Check if you’re reinventing the wheel
You may think that you’ve got a great idea, but chances are that an app for that already exists. Do your research before you decide to jump the gun. If your idea already exists as an app, don’t worry! Use that app as a starting point by being a customer. Find ways to improve the idea and see if you can meet the “underserved” needs of their customers. If you believe that your idea can improve on what’s already on offer, move to step 2.
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Talk to people
Every great idea needs honest feedback to help you figure out if your idea is actually as great as you think it is. If everyone else disagrees with your opinion about the idea, maybe it is a good time to get back to the drawing board and reassess your idea’s viability.
Market research is a great way to find out more about your target audience and their likes and dislikes. Create a survey for your audience and see if they cannot do without the core features of your app. Talk to as many people as you can. If most people believe that your idea is indeed worth working on, move to step 3.
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Create an MVP or a Minimum Viable Product
An MVP or a minimum viable product helps you test the waters before you take the plunge. Creating an MVP, a working proof of concept with just the core features that satisfy the ideal use case is a good way to ascertain if your customers will actually use your app.
An MVP will also help you to know how to test startup idea. Ensure that you create effective MVP testing strategies to get a better product out in the first go.
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Build your brand identity:
If all goes well with your MVP and your idea seems to be a success, it is time to build a success story around it—fast! You must keep in mind that the app world moves faster than you think. Your groundbreaking idea might already be a part of someone else’s idea train.
- Make sure you choose a great name for your product and get a domain to match it.
- Create a landing page for your product that is targeted to attract and drive traffic to your app.
- Ensure that you have a social media presence on every relevant platform. This will also help with your SEO.
- Write blogs about your product and post them on your website and third-party websites to promote it.
Once you have the marketing systems in place, start leveraging these resources to build a community of users who promote your app. Remember—word of mouth is faster than any advertisement.Note: If your product is an invention or has groundbreaking tech behind it, it might be a good idea to find a patent attorney who can help you to patent your tech.
-
Create a long-term customer acquisition plan
Remember, a business plan or a product without customers is not worth anything. A customer acquisition plan is crucial for investors, stakeholders and partners. This might be the first question that you’re asked in your investor meeting.
Find the answers to the following questions:
- How will I get my first customer?
- How will I grow my active users to 100, 1k, 100k, or 1mil?
It is very easy to get carried away by your idea. Do not fall into the imaginary problem trap. If no one else has thought of this problem, you might want to drill deep to figure out if there is actually a problem that needs fixing.
I often advise my clients and colleagues to listen rather than talk. This means that if you listen to your potential user base and understand what their real needs are, you will end up with a better version of your idea on the drawing board. At Volumetree, supporting entrepreneurs is a habit for our teams. Our startup MVP development teams are geared to help you understand if your idea will actually make it in the app world.
Do you have an idea that you think will bake and slice bread better than anyone else? Let us know. Our master idea bakers can help you figure out if you’ve got the ingredients right!
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Even though 200,000 vaccines, donated by the European Commission, were flown into the capital, Kinshasa, last week, they are yet to be transported across this vast country – and it could be several weeks before they reach South Kivu.
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He said this was the first time he had treated patients with mpox and every day he feared catching it and passing it on to his own children – aged seven, five and one.
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The lack of infrastructure and bad roads mean that helicopters could possibly be used to drop some of the vaccines, which will further drive up costs in a country that is already struggling financially.
At the community clinic, Dr Pacifique Karanzo appeared fatigued and downbeat having been rushed off his feet all morning.
Although he wore a face shield, I could see the sweat running down his face. He said he was saddened to see patients sharing beds.
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Even though 200,000 vaccines, donated by the European Commission, were flown into the capital, Kinshasa, last week, they are yet to be transported across this vast country – and it could be several weeks before they reach South Kivu.
“We’ve learned from social media that the vaccine is already available,” Emmanuel Fikiri, a nurse working at the clinic that has been turned into a specialist centre to tackle the virus, told the BBC.
He said this was the first time he had treated patients with mpox and every day he feared catching it and passing it on to his own children – aged seven, five and one.
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The reason it will take time to transport the vaccines is that they need to be stored at a precise temperature – below freezing – to maintain their potency, plus they need to be sent to rural areas of South Kivu, like Kamituga, Kavumu and Lwiro, where the outbreak is rife.
The lack of infrastructure and bad roads mean that helicopters could possibly be used to drop some of the vaccines, which will further drive up costs in a country that is already struggling financially.
At the community clinic, Dr Pacifique Karanzo appeared fatigued and downbeat having been rushed off his feet all morning.
Although he wore a face shield, I could see the sweat running down his face. He said he was saddened to see patients sharing beds.
“You will even see that the patients are sleeping on the floor,” he told me, clearly exasperated.
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Trump criticised Harris’s record on immigration and the border, and also her shifting policy positions – Harris blamed him for “Trump abortion bans” and for the 6 January attacks on the US Capitol
Snap polls suggest Harris won the debate, but Trump says afterwards that she “lost very badly”
With the election taking place on 5 November, Harris is slightly ahead in national opinion polls – but polls are very tight in key battleground states
Shortly after the debate, Taylor Swift endorsed Harris on Instagram, calling her a ”gifted leader”
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Trump criticised Harris’s record on immigration and the border, and also her shifting policy positions – Harris blamed him for “Trump abortion bans” and for the 6 January attacks on the US Capitol
Snap polls suggest Harris won the debate, but Trump says afterwards that she “lost very badly”
With the election taking place on 5 November, Harris is slightly ahead in national opinion polls – but polls are very tight in key battleground states
Shortly after the debate, Taylor Swift endorsed Harris on Instagram, calling her a ”gifted leader”
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Kamala Harris and Donald Trump have had a fiery 90-minute debate in Philadelphia – their first of the 2024 US presidential election
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After shaking hands – it was the first time they had met – the pair debated policy before moving onto more personal attacks
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Trump criticised Harris’s record on immigration and the border, and also her shifting policy positions – Harris blamed him for “Trump abortion bans” and for the 6 January attacks on the US Capitol
Snap polls suggest Harris won the debate, but Trump says afterwards that she “lost very badly”
With the election taking place on 5 November, Harris is slightly ahead in national opinion polls – but polls are very tight in key battleground states
Shortly after the debate, Taylor Swift endorsed Harris on Instagram, calling her a ”gifted leader”
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The wrecks of explosives-laden Nazi ships sunk in the Danube River during World War II have emerged near Serbia’s river port town of Prahovo, after a drought in July and August that saw the river’s water level drop.
Four vessels dating from before 1950 have also come to light in Hungary’s Danube-Drava National Park near Mohacs, where the Danube’s water level stood at only 1.5 meters (4.9 feet) on Tuesday, the lingering effect of severe heat waves and persistent drought in July and August.
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