Beauty and wellness go hand in hand. This is true for both humans and pets alike. As disposable incomes are on the rise, so are the number of services that millennials require for their pets today. For business owners, this is a major problem as most of their customers are the urban youths that might not have time to visit their store but would want services at a time and place of their choice.
Independent groomers also love the freedom of choice of when they would like to work, and so do hobbyists and grooming specialists. The internet has been a godsend for these individuals as mobile apps offer the advantage of mobility and reach.
The main business model of pet grooming providers is home visits. As time gets scarce and incomes rise, most individuals prefer getting their pet groomed at home at a time of their choice. As grooming services go online, they offer these features according to two distinct models:
Recurring subscription type models
Pet salons and grooming specialists often run annual, monthly or other long-term packages that help them get consistent income from a customer and save the user the hassle of finding a new groomer each time while saving them money.
This also gives the salons an option to upsell via their mobile apps, offering their clients other services they may offer, which many customers choose to pick as they usually do not have the time to shop around for newer providers.
One-time fee models
Mostly offered by grooming specialists, these are specialty services that usually are a one-time job or might not require frequent revisits.
Althoug9 h there are many major market players in the online Pet grooming mobile app industry, there are some that really stand out:
A large player with a presence in USA, Canada and Puerto Rico, PetSmart is a major pet services provider that also offers pet grooming services. With a full range of pet salon services, they are one of the largest in the Americas with nearly a 10% market share overall.
A large service provider in the USA, Petco offers a host of services that are unrivaled in the industry. With a presence that spans back 5 decades, Petco is a one-stop-shop for most of your pet grooming needs. With a free consult, satisfaction guarantee and affordable pricing, Petco is usually on everyone’s quick dial list.
OhMyDogsAndCats is a specialty mobile pet salon that offers a host of grooming services on wheels! Known as the finest grooming service in the Bay area, this service is up for expansion and offers online booking, professional services and an array of service providers from your area.
The revenue model of these services is similar, with all services offering one or more of the features of the other:
Primary Business Model:
People who sign up for their services and receive pet grooming services from these apps pay for them on a recurring or a one-time basis, generating revenue for these platforms.
A part of the primary revenue model for these services is the aggregation fee they charge professionals who signup with them to provide these services. As the service providers are abstracted from the nuances of the bookings and users get services as and when they need it, it is a win-win situation.
Secondary Business Model:
The secondary business model most of these services engage in is the associated services model. Most of these companies offer pet grooming products along with services, some also offer veterinary services coupled with their grooming services, making their platform a one-stop-shop for most of their customers.
The current age is the age of plenty, although with the paucity of time. This has given rise to a new breed of entrepreneurs who are willing to take up this challenge of high-quality, low footprint services that serve the immediate needs of those who require them and help the professionals work according to will.
Once considered a luxury of the rich and wealthy, pet grooming services are available to nearly anyone who has a pet and is surprisingly affordable, considering the fact that professionals themselves have come forward to offer these services to individuals, removing a middle layer that was making most of the money and offering little in return.
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