Every small-scale and large-scale business is making money through a mobile app and doubling its revenues, sales, and profits.
In March 2017 Android and Google Play app store had nearly 3 million apps whereas Apple’s app store had about 2.2 million as per a survey. The numbers grew over the period which also showed that the numbers of businesses are investing in mobile applications.
Building a mobile application might seem like a walk in the park? I tell you that the aforesaid long-term benefits seem quite luring but there are a lot of other challenges that give a major setback to the businesses. The primary one is the app development cost, which involves its design, development, deployment, and maintenance.
The Mobile app development cost varies from low to high depending upon various factors like deployment, testing, app administration, etc.
Looking at the burgeoning competition, compromising on the quality of the business mobile application is unaffordable for both new and established entrepreneurs. So, if you as an entrepreneur are dreaming to reap benefits from a business mobile application. Don’t stop and deter from the challenges that the process of mobile development cost will cause. This is because we have figured out some of the strategies that would help you in reducing the app development cost.
Have a look at some of the strategies to reduce the mobile app development cost.
1. Share the cost
Sharing is caring. You might have heard this while growing up but did an implementation of this idea ring a bell? If no, then I would like to tell you that for a noble cause of cost-cutting, sharing the expenses will serve the best purpose. You should interact with the developers to share the expenses. You as an entrepreneur can fund the developer and later gain full rights of the application. Or you may also ask the investor to fund the process and share the profits.
2. Outsource the work
Outsourcing is an agreement where a company hires another company to obtain its professionalized services. Outsourcing the work is one of the best options so far as it gives good results compared to in-house services. While outsourcing the work, focus on the key responsibilities, location, and experience of the firm you have outsourced the work to.
Benefits of outsourcing are as follows:
- Operations get started instantly
- Less wastage of time on market facilities
- By using the best resources, experts get the job done without delay
- The company gets time to focus on other areas
Read here about: How to outsource Mobile App development?
As per Upwork, the minimum cost involved in application development lies between $1,50,000 to $4,50,000 but by outsourcing, the project would cost near about $10,000 to $80,000. However, the final price also depends on the features of the mobile app, the company you outsource the work to and the choice of platform (android iOS, etc.)
3. MVP (Minimum Viable Product)
The MVP should contain the following basic functionalities like the business logic, user interface. This is a sort of test you do on your idea, to know the reaction of the targeted audience and to know how well the application can make a space for itself in the market. Apart from MVP, you can also minimize the app functionality, which means removing unnecessary functions and focussing only on the core functions.
Especially, if you are looking to reduce the software development cost, begin with a prototype model.
What is Software Prototyping?
It is a model that helps in understanding the requirements of customers in an initial stage. Also, its effectiveness lies in the fact that this model brings all the members of the team in communication like designers, developers, clients, and users. Software prototyping has the following advantages:
- Better interaction and mutual engagement
- Fewer errors and no duplication of effort
- Involvement of end-user in the project
4. Mobile open-source libraries
Reinventing a wheel is tedious and time-consuming. Developing a mobile application from scratch is not a wise decision as it would cost you more than the set budget. That is the reason behind the emergence of mobile open source libraries. Make use of existing templates and frameworks to minimize time, effort and obviously cost like SaaS (Software as a Service) PaaS (Platform as a service), BaaS (Backend as a service).
SaaS is a model for the distribution of software where customers access the software on the internet. PaaS is a platform based service that allows customers to develop, manage and run mobile applications without ambiguity of building and maintaining the application from the beginning. BaaS is a way in which mobile app developers are able to connect their applications to backend storage and processing and also providing features like push notifications, social networking, and other basic features. There are a number of open-source mobile application builders.
For example Fuse Open, Adobe PhoneGap and the list is endless. By using the open-source libraries, you will not only save time but also reduce app development cost by a great margin.
5. Decide the platform
Choosing the platform you wish to build a mobile application is also one of the ways by which you can reduce the cost. Deciding the platform beforehand can help in cost-cutting by 30-40%. This also portrays efficiency towards the achievement of the task.
Working on anything beforehand or preparing a blueprint for any project will only prepare you for the best and reduce the unnecessary cost. If you are aware of the platform for which you have to build a mobile application, you will set a budget for the same and preparing a budget means setting a limit and boundaries for the finances. So, when a limit of expenditure is set, the cost never exceeds.
6. Consider the defects and rework
In one of the reports by IEEE, “why software fails”, the developers spend half of their time (50%) in avoiding project rework. Working on errors in the development stage may take enough time but it would certainly be less painful than trying to fix errors in the final stage of the mobile application.
Even while taking the right steps towards the development of a mobile application, we found out that entrepreneurs tend to make some mistakes that cause the cost to rise. Let us see the mistakes you need to be aware of:
Wrong UI/UX cost estimates-
It depends on the features and the devices involved in your mobile application. It also involves designing the app. It is advisable to choose simple designs as those are comparatively less costly than those with complex designs and features.
What do you need? Native or hybrid app? –
A native app is the one built from scratch and is created for a particular platform. The development cost is higher but the performance is also better. Whereas the hybrid app is developed for multiple platforms. The quality slightly differs as it is built at one time for multiple platforms. So, in this case, you must be aware of the types of applications and its working.
Ignoring the cost of adding additional features-
When you assign the work of developing an application, the service provider may not warn you about the addition of the latest features. You might want to add a new feature but in the process, you may even put yourself in a position of cost overrun. So, to avoid that, it would be better to hire a genuine service provider i.e. app development company and know in advance about the latest features you would want to add in your application, else you may end up bearing the cost.
Ignoring the cost of updates-
Once your application is developed, the process does not end there. For the growth of the application, it requires updates. Applications need updates to improve the interface and fix errors. Also, as per one of the surveys, around 80% of the applications were updated twice a year while some others were updated twice a month. So, usually, the entrepreneurs tend to make a mistake of ignoring the updates that an application would require.
So, above are some of the mistakes businesses tend to ignore, which in later stage leads in the cost enhancement.