Pets Are Going Digital: Pet Care Industry Growth
pet health care

Pets Are Going Digital: Pet Care Industry Grows, as Millennial’s Elevate Pets

Technology is surpassing the expectations of people every minute of every day. With innovative minds at work, it didn’t take time before animals started reaping the benefits of technology. The pet healthcare industry has been skyrocketing lately with just North America raking US$225 billion for the business.

A huge contribution in helping give rise to such business is the millennials who are more than keen on becoming ‘pet parents thus blurring the line between children and animals. Millennials are asking the question ‘why not?’ in almost every situation known to them to tag along with their pets wherever they go.

This has given rise to pet-friendly cafes, pet salons, pet pampering destinations and so much more. With more pet-owning households than there are with children, millennials are making the pet healthcare industry hotter by the day.

Besides basics such as pet costumes, custom leashes, collars, Pinterest-worthy feeding bowls, etc. Millennials are leaning towards technology to give them a hand with raising their pets via pet wearables, video bots that help dispense treats and keep an eye on pets, etc.

Popular Pet healthcare apps

Pet healthcare apps like Rover, Dogsync, MyPet Reminders, Dog clicker training, PetParent, Wag are just some of the popular apps that millennials turn to for better upkeep of their furry friends.

  • Rover helps pet parents in searching for a dog sitter who can offer services like dog walking, pet boarding, house sitting, etc.
  • MyPet reminders help keep track of the pet’s veterinarian appointments and medications.
  • Dog Clicker Training is an effective way to reward good behavior for dogs and helps in reinforcing positive behavior leading to habit formation, as every click is followed by a treat.
  • PetParent enables millennials to connect with a community of people who love and care for pets and is especially popular in major cities. It offers pet-oriented venues such as dog parks, groomers, doggie daycare, dog-friendly brunch spots, etc.
  • Wag is a new entrant in the pet health sector and helps connect dog owners to insure, bonded and background checked dog walkers. Once the dogs are out for a walk, you can track their path live with the app’s GPS map. Wag also logs a photo or video, distance walked, duration, and whether the fog peed or pooped.

The concept of having dog kennels outside the houses has gone out of the window with millennials treating pets like family. Increasingly the trend of replicating the needs of pet parents for their pets has set in. This has given a boost to the pet health tech industry, with approximately 3.8 million pets being insured in North America alone.

Besides being endearing pet parents’ millennials are on their way up in terms of income and spending so it doesn’t come as a surprise that they want to shower their pets with the best of the best. According to a study done 80% of the millennials say they are constantly worried about their pets while running errands and would rather cancel plans than leaving their pet at a creche for long durations.

When deciding on purchases for their precious furry friends’ millennials favor retailers that offer customized solutions and understand their pet’s needs. This is evident with gourmet food being prepared for pets that aren’t mass-produced and is catching on as an option preferred by pet parents. Millennials are quite the driving force behind pet food, especially dog food in the US.

Thus, trading up to foods that match their own dietary needs which use premium and less processed food items. Being a digitally native generation millennials tend to spend a lot of time researching online to find the best products for their pets.

When it comes to the health aspects of their pets, millennials have pet healthcare apps that help track vaccinations, vet visits, routine check-ups and suggest vets that are near them to help schedule appointments and have a hassle-free experience.

PetSafe has tapped into the need of millennials to cater to their pets even while they are away. They have a growing range of high-tech pet products that makes the pets and their parents happier and safer with features like Smart Feed automatic feeder, electronic smart door, self-cleaning litter box, training collars, and electronic pet fences.

While Dogtopia provides an upscale doggie daycare with boarding and spa facilities and owing to their success they are present in over 75 retail locations across the US.

“We are seeing the pet humanization trend proliferate (and it is) being increasingly influenced by human trends, such as ethica spending. It means there is a bigger focus on health, wellness, and sustainability.” – Ioli Macridi, analyst, Edge by Ascential.

With stress being a part and parcel of everyday life for millennials, relying on comfort and reassurance is obvious.

“Millennials are delaying marriage and are bringing pets into their household earlier than the previous generations and rely on pets to fill that void in their life. “says Ryan Gass, Purina ‘Treats’ senior brand manager.

Following the millennial’s suit, Gen Z is ready to make its mark on the pet healthcare industry with wearables not just being for humans. Pet owners are now able to purchase high-tech collars that allow them to keep track of the location of one’s pet, keep track of vital signs, and tracking the daily exercise they are getting.

Similar to the wearables for pet owners these high-tech collars record pet’s heart rate, GPS location, body temperature with some having the ability to control electronic pet doors for easy transition between inside and outside areas.

Telemedicine is another development in the works which can help relieve both pets and pet owners of stress and anxiety that comes with visiting vets. Telemedicine is improving access to veterinarians, animal nutritionists, and animal experts through video chats and mobile applications besides over a call. A lot more attention is now being paid to the end-of-life services in the pet sector by offering palliative care, grief consulting and cremation/pet cemetery options.

The world of pets and pet owners is brimming with rich technological options that are changing how they live their lives and we can’t wait to see what comes next. There is always a need that is ready to be tapped into. If you have an innovative idea stirring regarding the pet health care industry our experts at VolumeTree would be happy to get in touch with you and discuss the possibilities.

449 thoughts on “Pets Are Going Digital: Pet Care Industry Grows, as Millennial’s Elevate Pets”

  1. My family has always pets especially dogs. our dogs has really helped us in our neighborhood especially when only a few amount of people lived in my streets and the crime activities was high.pets can be so many serve as so many things to you, things like a friend, security, helper and more. our pet even saved my brothers life once. there is no telling what your pet would do for you.​​​​​ This content is no doubt very engaging. I am going to bookmark your blog and keep checking it weekly to read more contents like this. Open this link to reach my website and check out its contents. Please let me know if this okay with you. Many Thanks

    1. Pallvi Gautam

      Thank you so much for your comment and for sharing your story with us. I appreciate it and in case you need any technology please do let us know. It will be our pleasure to contribute to your work.

  2. Hiya, I’m really glad I’ve found this information. Today bloggers publish just about gossips and web and this is really irritating. A good site with interesting content, this is what I need. Thank you for keeping this web-site, I’ll be visiting it. Do you do newsletters? Can not find it.

  3. Hiya very nice web site!! Man .. Beautiful .. Wonderful .. I’ll bookmark your site and take the feeds alsoKI am glad to search out numerous useful info right here within the post, we’d like work out extra techniques on this regard, thanks for sharing. . . . . .

  4. Very efficiently written article. It will be valuable to everyone who usess it, as well as yours truly :). Keep up the good work – i will definitely read more posts.

  5. My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am nervous about switching to another platform. I have heard excellent things about Is there a way I can import all my wordpress posts into it? Any help would be greatly appreciated!

  6. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this hike.

  7. I?¦ll right away grasp your rss as I can not in finding your email subscription hyperlink or newsletter service. Do you’ve any? Please let me know in order that I may subscribe. Thanks.

  8. Online medicine order [url=]buy medicines from India[/url] indian pharmacy online

  9. tamoxifen side effects forum [url=]raloxifene vs tamoxifen[/url] how to lose weight on tamoxifen

  10. lisinopril in mexico [url=]]lisinopril[/url] lisinopril 40 mg pill

  11. Cenforce 150 mg online [url=]Cenforce 100mg tablets for sale[/url] Buy Cenforce 100mg Online

  12. Generic Cialis price [url=]Generic Cialis without a doctor prescription[/url] Tadalafil price

  13. Generic Cialis price [url=]Generic Tadalafil 20mg price[/url] Cialis over the counter

  14. mexico drug stores pharmacies [url=]mexican pharmacy[/url] pharmacies in mexico that ship to usa

  15. canadian pharmacy antibiotics [url=]canadian pharmacy 365[/url] canadian pharmacy prices

  16. prednisone brand name canada [url=]prednisone pill 20 mg[/url] where can i get prednisone over the counter

  17. zithromax z-pak price without insurance [url=]buy cheap zithromax online[/url] can you buy zithromax over the counter

  18. buy generic neurontin [url=]gabapentin 300[/url] neurontin 300 mg pill

  19. buy doxycycline [url=]buy doxycycline without prescription uk[/url] doxycycline mono

  20. buy zithromax online with mastercard [url=]zithromax 250mg[/url] zithromax capsules australia

  21. neurontin generic cost [url=]neurontin 1800 mg[/url] neurontin 500 mg tablet

  22. where can i buy neurontin from canada [url=]neurontin cap 300mg[/url] neurontin 800 mg price

  23. neurontin brand name [url=]neurontin 300 mg price[/url] neurontin brand name 800 mg

  24. of course like your web site but you need to take a look at the spelling on several of your posts. Several of them are rife with spelling issues and I to find it very bothersome to inform the truth nevertheless I will certainly come back again.

  25. mexican rx online [url=]medicine in mexico pharmacies[/url] medicine in mexico pharmacies

  26. mexican mail order pharmacies [url=]buying from online mexican pharmacy[/url] mexico drug stores pharmacies

  27. Java Burn: What is it? Java Burn is marketed as a natural weight loss product that can increase the speed and efficiency of a person’s natural metabolism, thereby supporting their weight loss efforts

  28. buying prescription drugs in mexico online [url=]mexican drugstore online[/url] buying prescription drugs in mexico

  29. Thanks for every other fantastic post. The place else may just anybody get that type of information in such an ideal way of writing? I’ve a presentation subsequent week, and I am on the search for such info.

  30. buying prescription drugs in mexico [url=]buying prescription drugs in mexico online[/url] medicine in mexico pharmacies

  31. buy generic clomid [url=]can i order cheap clomid without rx[/url] how to get clomid without a prescription

  32. can you get generic clomid [url=]can i order cheap clomid pill[/url] how to get clomid for sale

  33. cost cheap clomid pills [url=]cheap clomid for sale[/url] how to buy cheap clomid without prescription

  34. neurontin prescription [url=]neurontin 300 mg price in india[/url] neurontin tablets 100mg

  35. medication from mexico pharmacy [url=]pharmacies in mexico that ship to usa[/url] mexican border pharmacies shipping to usa

  36. legal canadian pharmacy online [url=][/url] online canadian drugstore

  37. best online pharmacy that does not require a prescription in india [url=]cheapest & fast pharmacy[/url] online pharmacy canada no prescription

  38. gГјnstigste online apotheke [url=]beste online-apotheke ohne rezept[/url] europa apotheke

  39. п»їshop apotheke gutschein [url=]gГјnstigste online apotheke[/url] ohne rezept apotheke

  40. farmacias online seguras [url=]farmacias online seguras en espaГ±a[/url] farmacias online seguras

  41. farmacia online piГ№ conveniente [url=]farmaci senza ricetta elenco[/url] farmaci senza ricetta elenco

  42. farmacie online sicure [url=]п»їFarmacia online migliore[/url] comprare farmaci online con ricetta

  43. farmacias direct [url=]farmacia online madrid[/url] farmacia online 24 horas

  44. pharmacies en ligne certifiГ©es [url=]pharmacie en ligne france livraison internationale[/url] vente de mГ©dicament en ligne

  45. pharmacie en ligne sans ordonnance [url=]п»їpharmacie en ligne france[/url] pharmacie en ligne avec ordonnance

  46. You can certainly see your expertise within the work you write. The arena hopes for even more passionate writers such as you who aren’t afraid to mention how they believe. All the time follow your heart.

  47. farmacia online piГ№ conveniente [url=]farmacie online autorizzate elenco[/url] acquisto farmaci con ricetta

  48. pharmacie en ligne avec ordonnance [url=]Pharmacie Internationale en ligne[/url] pharmacie en ligne france livraison internationale

  49. you’re really a just right webmaster. The web site loading velocity is incredible. It seems that you are doing any distinctive trick. Also, The contents are masterwork. you’ve done a great task in this subject!

  50. pharmacie en ligne france pas cher [url=]levitra generique[/url] pharmacie en ligne

  51. certainly like your web site but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I will certainly come back again.

  52. Its such as you read my mind! You seem to know a lot approximately this, like you wrote the book in it or something. I think that you can do with a few p.c. to drive the message house a little bit, but instead of that, that is excellent blog. A fantastic read. I’ll certainly be back.

  53. FitSpresso is a natural weight loss supplement crafted from organic ingredients, offering a safe and side effect-free solution for reducing body weight.

  54. My brother suggested I might like this website. He was entirely right. This post actually made my day. You can not imagine just how much time I had spent for this info! Thanks!

  55. I happen to be writing to make you be aware of what a really good encounter my cousin’s girl went through visiting your site. She mastered several issues, with the inclusion of how it is like to have a wonderful giving character to let the rest easily gain knowledge of specific extremely tough things. You undoubtedly exceeded her expectations. Thanks for churning out these effective, dependable, revealing not to mention cool tips on that topic to Gloria.

  56. The subsequent time I learn a blog, I hope that it doesnt disappoint me as much as this one. I imply, I do know it was my option to learn, but I truly thought youd have something interesting to say. All I hear is a bunch of whining about something that you could repair if you werent too busy in search of attention.

  57. Superb site you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics talked about in this article? I’d really like to be a part of group where I can get advice from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Cheers!

  58. Thanks for sharing superb informations. Your web site is very cool. I’m impressed by the details that you have on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched all over the place and just could not come across. What a perfect web-site.