Things To Consider While Developing Mobile Apps
Understanding your users and their needs- Volumetree

Understanding Your Users And Their Needs – Creating Mobile Apps

The apposphere of the world is made up of millions of apps but only a handful of them can make their mark and qualify to be titled as a successful mobile app. Mobile Apps are the new visiting card and nearly anyone who wants to start a business has one. They are in no way wrong in assuming that apps are important to reach a larger market. Apps are easy to access as they sit right in the palm of your hand. You could forget a website’s name, or get it wrong while looking for it, but once you’ve downloaded an app, it will sit pretty in your phone reminding you of its existence. 

If not today, then tomorrow you will end up opening and spending your time and maybe even money on that app. That is the end goal of the creator of that app. 

Lately, every new entrepreneur has decided to go the app way. It seems as if secret entrepreneurial societies are handing out memos to create an app along with the starter pack for a startup or any business for that matter, an app is just thrown in there for good measure. The relevance of the app for the target market isn’t being thought of. The sole focus lies in coming up with ideas and transforming them into apps. The point being missed out here is why would an app be more suitable for their venture instead of just a website? Why is an app even needed in the picture or why another app?

For an app to draw a user’s attention you need to ask yourself what value your app is providing to the user? Why would someone use your app? It could be entertainment they are after or work-related apps that could keep them coming back, or an app for socializing the millennial way.  Is the app solving the customer’s problems? The why needs to be dealt with before the how of app making. Here’s a handy guide that can help you go the “most wanted app” way.

1. Problems, problems– Focus on the pain points.

With hundreds of millions of apps around, why would someone care about your app? The real reason why alternatives exist is to help solve the problems that plague the competition. The reason why people download your app in the first place is that it solves the problems that they have today. Focus on the pain points of your target audience to ensure that your app fills in the gaps that other apps left out.

The reason why apps have a higher churn is that most app developers fail to listen to the problems of existing users. Finding out the problem is the key to success. Find the problem, solve it the way the user wants it solved and voila! You have a winner on your hands. It is that simple.

2. Who am I? Defining the user persona.

Emulating the prospective users of your app is as important as actually creating the app. When you define the persona of a user, you delve deep into user behavior, putting your psychological abilities to the test. A usability research exercise can help you learn more about your users, defining them and understanding them so that you can best emulate their actions. In the end, what will count is how well you understood your users and their persona.

3. Using GPS – Creating a Customer Journey map

A customer journey map is a very important tool because it hands you the shoes of the user, so you may tread their path. In simpler words, a Customer Journey Map helps you visualize the process a user may undergo to accomplish a goal. Once you create a Journey Map, you look for the large obstacles a user may find on his way and remove them to make the customer journey as smooth as possible.

4. Through the looking glass – finding your target audience

The best products in the world can miss their mark if directed at the wrong people. For example, creating a car for senior citizens that accelerates at a very high rate might not find many takers, even if the product has the best engine in the segment. The needs of the target audience of your customers must be well researched, defined and integrated into the product vision to ensure that your customers get what they need to succeed.

5. Be the Indiana Jones – Explore and Research

Competing with an existing app? Know your competition better than your product. Explore and research their product’s capability and set that as a yardstick for your product to ensure that you are always able to one-up the competition.

Creating your own space in the app-o-sphere? Explore the needs of your customers, the market conditions and the paradigms of the space you are planning to develop in. understanding market needs is an important part of innovation and must be done at the right time to make an impact.

6. Expert opinion – always recommended

A product can never be successful until the idea has been showcased to and vetted by a domain expert. As domain experts have a wealth of knowledge and have built this knowledge using deep insights and experience in their domain, they can offer strategic information that your product think-tank might not have the means to possess or fathom.

7. Know your competition – study the other apps out there

When you try to innovate in any space, your competition is always your best guide. The problems your competitor’s customers face could be the starting point that will guide your product development roadmap. A product that listens to its users and their pain points is always a product that is preferred over feature-laden products.

8.Empathize – understand the needs

Creating an empathy document is usually a step in the right direction. As companies strive to innovate, they also need to understand that good design has its roots in the understanding of the person it is designed for. Keep the following in mind while designing your product or a feature

Needs: The needs of your end-user help you overcome the initial challenges of design. Needs are the verbs (the activities and the desires) of your target users. Needs can either be inferred directly from user traits or contradictions between two traits.

Insights: Insights are realizations that can be leveraged to solve design challenges. Insights usually stem from contradictions between two attributes or behaviors.

9. Use-cases – ask your customer

The best way to solve the problem is usually to ask the sufferer what they would want the solution to be. Deep insights and user-focused research have always resulted in the development of outstanding mobile applications that make users stick. For example, the pain of most users around the world was the ability to communicate without annoying ads or the inherent costs involved. WhatsApp successfully exploited this use case and created an application that currently has virtually no competition in the world. A simple, easy to use interface that serves the very basic needs of its users is its biggest selling point.

10. User Validation and User acceptance – Testing the waters

User validation of a product is as important as the product itself. Testing your product on a control segment allows you to test pre-production samples at various stages of the development journey and get user inputs on the final product to ensure that you are on the right page. End users can often give valuable feedback that product teams can overlook, ensuring that you cover all your bases before you head out into the marketplace.

User acceptance testing is a great way to ensure that clients and key stakeholders of your project can test your app before it is finally released to the public. Significant deviations from the product specification and any misconceptions of use cases can be handled without launching a half-baked product in the market.

11. Planning your MVP

A central tenant of the LEAN development methodology, an MVP follows a build-measure-learn process that involves providing immediate benefit to end-users and then using user-generated data to create value over time.

Ensure that you take care of the following while planning your MVP:

 A. Identifying the business needs

Understand the need to develop the product. The ultimate business need for any product is its success. Identify the criterion that will determine whether your product is a success or a failure. 

B. Mapping user journeys

Mapping user journeys involves identifying the users, their end goal and the actions the user performs to reach the goal.

C. Creating Pain-gain maps

Every action that a user performs might involve a pain-gain situation. While some actions are a major pain point, others might be again (lead to the desired result).

D. Mapping pain-gain maps to opportunities

Taking advantage of the pain-gain map is the first step to success. Products that exploit the pain areas and map them into gain areas are the products that users prefer. Understanding how your product can fix the pain areas is a good way to estimate if users will stick to your product.

E. Deciding features be built

Using the steps mentioned above, you can easily use the statements in maps to gauge opportunities. These can then be leveraged to understand the features that need to be added to the product and to create a product roadmap that contains these features. You can use a prioritization matrix to prioritize these features within your product.

12. User Experience – the new buzzword

These days, nearly every app focuses on solving customer pain points. Companies take up a problem-solving approach towards development, ensuring that they identify, tackle and solve user pain points, ensuring that the app is what the users want – logically. What matters most to an end-user is the actual user experience of the mobile app. 

For a successful mobile app, it should be an amalgamation of being able to identify and solve user pain points along with providing a first-rate customer experience that can enthrall your users. Ill-Designed user experience will cause users to dump your app, no matter how feature-laden it might be. 

We have discussed nearly every aspect of a quality mobile app and how your mobile app can make its mark in the app world. If you think of your users, understand their pain points and work towards solving your user’s pain points, you are on the right track. A successful mobile app must ensure that it maintains a balance between fantastic user experience and the number of pain points it addresses. This approach has proven to be successful for every app that has made it big in the app marketplace today. 

We are confident that following this guide can help you create the next app that goes viral in the app store. If you have a great idea and you believe it can solve a use case or a user pain point that has not been addressed by any app to date, get in touch with us and we can help you create an impact through technology in the app world. Our experts at Volumetree can help you create an app from the ground up that is backed by our extensive experience in mobile app development.

551 thoughts on “Understanding Your Users And Their Needs – Creating Mobile Apps”

  1. I enjoy you because of your whole hard work on this web page. Kim enjoys participating in investigations and it is simple to grasp why. I know all of the lively ways you provide very useful guidelines via this blog and therefore cause response from others on this area so our own princess is really being taught a whole lot. Enjoy the rest of the new year. You’re the one performing a splendid job.

  2. I believe that is among the most significant information for me. And i’m satisfied reading your article. However want to statement on few common things, The website style is great, the articles is in point of fact great : D. Just right job, cheers

  3. Стартап – идеи для бизнеса,
    свой бизнес, стимулирование, психология, бизнес, удалёнка и многое другое
    в telegram канале @PRO_Startap.
    Никогда не поздно изменить себя
    – присоединяйся, читай, меняй мышление, развивайся и начинай собственное
    Пришло время что-то менять! Так почему не сделать первый шаг?

    Подпишись: идеи для стартапа

  4. I like this web site so much, saved to fav. “Respect for the fragility and importance of an individual life is still the mark of an educated man.” by Norman Cousins.

  5. Terrific work! That is the type of info that are supposed to be shared across the web. Disgrace on the search engines for not positioning this post upper! Come on over and consult with my website . Thank you =)

  6. naturally like your web site but you need to check the spelling on several of your posts. A number of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I’ll surely come back again.

  7. Nice read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch since I found it for him smile Therefore let me rephrase that: Thanks for lunch! “We have two ears and only one tongue in order that we may hear more and speak less.” by Laertius Diogenes.

  8. Do you have a spam issue on this website; I also am a blogger, and I was wondering your situation; we have developed some nice procedures and we are looking to exchange solutions with other folks, be sure to shoot me an e-mail if interested.

  9. Greetings from Los angeles! I’m bored to tears at work so I decided to check out your blog on my iphone during lunch break. I love the info you provide here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, superb blog!

  10. Nice post. I was checking constantly this blog and I am impressed! Extremely useful info particularly the last part :) I care for such info a lot. I was looking for this certain information for a long time. Thank you and best of luck.

  11. Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  12. Some truly fantastic posts on this internet site, appreciate it for contribution. “When he has ceased to hear the many, he may discern the One – the inner sound which kills the outer.” by H Hahn Blavatsky.

  13. great put up, very informative. I’m wondering why the other experts of this sector don’t realize this. You should continue your writing. I am sure, you’ve a great readers’ base already!

  14. I’m really inspired with your writing skills and also with the structure on your weblog. Is this a paid subject matter or did you modify it yourself? Either way stay up the excellent high quality writing, it is rare to see a great weblog like this one nowadays..

  15. Thanks for sharing superb informations. Your web site is so cool. I am impressed by the details that you’ve on this site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found simply the information I already searched everywhere and just couldn’t come across. What a perfect website.

  16. I know this if off topic but I’m looking into starting my own weblog and was curious what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100 certain. Any tips or advice would be greatly appreciated. Many thanks

  17. I’ve been absent for a while, but now I remember why I used to love this website. Thanks , I¦ll try and check back more often. How frequently you update your site?

  18. I have been absent for a while, but now I remember why I used to love this web site. Thanks , I¦ll try and check back more often. How frequently you update your website?

  19. I’ve been exploring for a little for any high-quality articles or weblog posts in this sort of space . Exploring in Yahoo I finally stumbled upon this site. Studying this info So i am satisfied to exhibit that I’ve a very good uncanny feeling I came upon just what I needed. I most surely will make sure to do not put out of your mind this site and provides it a look on a constant basis.

  20. What i don’t understood is in truth how you’re now not actually a lot more well-liked than you may be right now. You’re so intelligent. You recognize therefore considerably in relation to this matter, made me for my part consider it from numerous numerous angles. Its like men and women don’t seem to be interested unless it¦s something to do with Lady gaga! Your own stuffs outstanding. All the time take care of it up!

  21. I have not checked in here for a while as I thought it was getting boring, but the last several posts are good quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend :)

  22. ed drugs online from canada [url=]Prescription Drugs from Canada[/url] canadian discount pharmacy

  23. Thank you for every other wonderful article. The place else could anybody get that kind of info in such an ideal means of writing? I have a presentation next week, and I’m on the search for such information.

  24. canadian pharmacy 24h com [url=]Prescription Drugs from Canada[/url] canada drugs online

  25. lisinopril 40 mg brand name [url=]best price for lisinopril[/url] buy lisinopril 20 mg online usa

  26. how cЙ‘n i get cheap propecia pills [url=]cost of cheap propecia pill[/url] generic propecia without insurance

  27. buy cytotec in usa [url=]buy cytotec online fast delivery[/url] п»їcytotec pills online

  28. buy cipro online without prescription [url=]ciprofloxacin 500 mg tablet price[/url] ciprofloxacin mail online

  29. cipro online no prescription in the usa [url=]purchase cipro[/url] ciprofloxacin order online

  30. propecia medication [url=]get propecia price[/url] cost generic propecia without rx

  31. Buy Vardenafil online [url=]Buy generic Levitra online[/url] Levitra 10 mg buy online

  32. Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!

  33. Cheapest Sildenafil online [url=]Buy Viagra online cheap[/url] buy Viagra over the counter

  34. Levitra online pharmacy [url=]buy Levitra over the counter[/url] Levitra online USA fast

  35. viagra canada [url=]Cheapest place to buy Viagra[/url] Order Viagra 50 mg online

  36. buy Viagra over the counter [url=]Buy Viagra online cheap[/url] generic sildenafil

  37. cheapest pharmacy to fill prescriptions without insurance [url=]best no prescription pharmacy[/url] reputable online pharmacy no prescription

  38. canadian pharmacy online no prescription [url=]no prescription canadian pharmacies[/url] buy medications without prescriptions

  39. buying drugs from canada [url=]best canadian pharmacy to order from[/url] canadian family pharmacy

  40. Thank you for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such excellent info being shared freely out there.

  41. legal online pharmacy coupon code [url=]pharm world store[/url] canadian online pharmacy no prescription

  42. canadian pharmacy no scripts [url=]my canadian pharmacy review[/url] best rated canadian pharmacy

  43. mexico drug stores pharmacies [url=]mexican mail order pharmacies[/url] mexican pharmacy

  44. vibramycin 100 mg [url=]where to purchase doxycycline[/url] doxycycline generic

  45. doxycycline 100mg online [url=]doxycycline hyc[/url] buy doxycycline cheap

  46. zithromax for sale cheap [url=]buy zithromax no prescription[/url] where can i buy zithromax capsules

  47. where to buy amoxicillin 500mg [url=]amoxicillin 50 mg tablets[/url] amoxicillin 500

  48. prednisone 5 50mg tablet price [url=]prednisone 60 mg tablet[/url] 20mg prednisone

  49. amoxicillin buy online canada [url=]amoxicillin 500mg capsule[/url] can i buy amoxicillin online

  50. where can i get doxycycline [url=]doxycycline 100 mg[/url] odering doxycycline

  51. zithromax 500 tablet [url=]how to buy zithromax online[/url] zithromax capsules

  52. neurontin 330 mg [url=]gabapentin 600 mg[/url] buy cheap neurontin

  53. order zithromax without prescription [url=]generic zithromax 500mg[/url] zithromax tablets

  54. online doxycycline [url=]doxycycline 100mg price[/url] odering doxycycline

  55. how to buy doxycycline online [url=]doxycycline tablets[/url] doxycycline 50 mg

  56. can you buy amoxicillin over the counter in canada [url=]generic amoxicillin[/url] amoxicillin online no prescription

  57. prednisone for sale no prescription [url=]prednisone 10mg for sale[/url] prednisone canada pharmacy

  58. Hey There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I will definitely comeback.

  59. Hey very nice web site!! Guy .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds additionally?KI’m happy to seek out a lot of useful info right here within the publish, we’d like develop more techniques on this regard, thanks for sharing. . . . . .

  60. 1 mg prednisone cost [url=]india buy prednisone online[/url] prednisone capsules

  61. you are truly a just right webmaster. The web site loading speed is amazing. It sort of feels that you are doing any unique trick. Furthermore, The contents are masterwork. you’ve performed a excellent activity on this topic!

  62. I’ve been exploring for a little bit for any high quality articles or weblog posts in this sort of area . Exploring in Yahoo I finally stumbled upon this website. Studying this info So i’m satisfied to exhibit that I’ve a very just right uncanny feeling I found out just what I needed. I most surely will make certain to don’t overlook this web site and give it a glance regularly.

  63. amoxicillin 500mg capsules antibiotic [url=]amoxicillin 500 mg tablet[/url] amoxicillin generic

  64. medicine in mexico pharmacies [url=]medicine in mexico pharmacies[/url] medicine in mexico pharmacies

  65. mexican pharmacy [url=]buying from online mexican pharmacy[/url] medication from mexico pharmacy

  66. mexico pharmacies prescription drugs [url=]buying from online mexican pharmacy[/url] mexican pharmaceuticals online

  67. Java Burn: What is it? Java Burn is marketed as a natural weight loss product that can increase the speed and efficiency of a person’s natural metabolism, thereby supporting their weight loss efforts

  68. buying from online mexican pharmacy [url=]purple pharmacy mexico price list[/url] purple pharmacy mexico price list

  69. п»їbest mexican online pharmacies [url=]buying from online mexican pharmacy[/url] mexican online pharmacies prescription drugs

  70. mexican mail order pharmacies [url=]purple pharmacy mexico price list[/url] mexico pharmacies prescription drugs

  71. medication from mexico pharmacy [url=]mexican pharmacy[/url] buying prescription drugs in mexico online

  72. buying prescription drugs in mexico online [url=]mexico pharmacies prescription drugs[/url] medication from mexico pharmacy

  73. buying from online mexican pharmacy [url=]mexican rx online[/url] medicine in mexico pharmacies

  74. buy cytotec online fast delivery [url=]Misoprostol 200 mg buy online[/url] п»їcytotec pills online

  75. order cheap propecia price [url=]cost generic propecia without a prescription[/url] cost cheap propecia without insurance

  76. get generic propecia pills [url=]cost of propecia prices[/url] propecia no prescription

  77. propecia pill [url=]get propecia no prescription[/url] cost cheap propecia for sale

  78. cytotec pills buy online [url=]Misoprostol 200 mg buy online[/url] cytotec pills buy online

  79. medicine neurontin capsules [url=]neurontin capsule 600mg[/url] purchase neurontin canada

  80. I have been exploring for a little for any high quality articles or blog posts on this sort of house . Exploring in Yahoo I finally stumbled upon this website. Reading this info So i’m happy to express that I have an incredibly just right uncanny feeling I found out just what I needed. I such a lot no doubt will make sure to don’t omit this web site and provides it a glance regularly.

  81. propecia tablets [url=]cost cheap propecia price[/url] cost of generic propecia price

  82. get cheap clomid without dr prescription [url=]can you buy generic clomid without a prescription[/url] where to buy generic clomid prices

  83. my canadian pharmacy [url=]ed meds online canada[/url] canadian pharmacy king

  84. The most talked about weight loss product is finally here! FitSpresso is a powerful supplement that supports healthy weight loss the natural way. Clinically studied ingredients work synergistically to support healthy fat burning, increase metabolism and maintain long lasting weight loss.

  85. canadian pharmacy no prescription needed
    mexican online pharmacies prescription drugs [url=]mexican online pharmacies prescription drugs[/url] medication from mexico pharmacy

  86. best online pharmacy india [url=]п»їlegitimate online pharmacies india[/url] buy prescription drugs from india

  87. Hey there! Someone in my Myspace group shared this site with us so I came to look it over. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Fantastic blog and excellent style and design.

  88. canadian pharmacy no prescription [url=]cheapest pharmacy[/url] canadian pharmacy coupon code

  89. Hi there very cool web site!! Guy .. Excellent .. Superb .. I will bookmark your blog and take the feeds additionally…I’m satisfied to find a lot of useful info here within the post, we want develop extra techniques in this regard, thank you for sharing.

  90. indian pharmacy no prescription [url=]cheapest and fast[/url] buy pills without prescription

  91. Pharmacie Internationale en ligne [url=]Achat mГ©dicament en ligne fiable[/url] pharmacie en ligne france livraison belgique